3QUARTERS is a sustainable fashion brand founded in 2015 in Athens, Greece making one-off bags with upcycled leftover and used awning fabrics from the Athenian balconies. The team is committed to the principles of sustainable design, and works intentionally on small-scale production, trying to raise awareness on slow, ethical, socially and environmentally conscious fashion.
The awning fabrics are almost exclusively synthetic and in Greece there is no infrastructure for recycling, disposing of, or repurposing of such fabrics. So far 3QUARTERS has reclaimed and reused at least 2 tonnes of unwanted materials. The brand has a zero-waste policy and creates no waste whatsoever. All leftover fabrics, threads, metal parts etc are repurposed into new products or are donated to affiliated organizations. All production is in-house and all materials are sourced locally for a fair price. The mission is to do their best to show that everything, even waste, has a value and working ethically holds importance above everything else.
3QUARTERS has a retail presence in numerous countries around the world, is a founding member of Fashion Revolution Greece and in 2019 was awarded the Common Objective Leadership Award for “having the courage to do the right thing – and doing it well. The CO leadership awards put the spotlight on businesses with great products or services – that maximise benefits to people, and minimise the impact on the environment.” In 2020, the co-founder of 3QUARTERS was selected as one of the judges for the 2020 European Commission Social Innovation Competition, titled “Reimagine Fashion” and focusing on the future of the fashion industry.